Marcelo Guerra

Hello World.

Updates

Profile

Vice President, Digital Marketing at Showtime Networks
Entertainment | Greater New York City Area, US

Experience

  • Oct 2008 - Present
    Vice President, Digital Marketing / Showtime Networks
    Create and oversee the digital marketing strategy and operations for Showtime Networks. Including social media, email, search and other digital marketing initiatives for the network. - Grew Facebook presence from 500,000 to over 20 million - Developed relationships with social start-ups such as GetGlue, Miso, Instagram, SCVNGR, and others to put Showtime content wherever Showtime fans congregate - Produced the network's largest transmedia effort, the Dexter Alternate Reality Game (awaded Promax/BDA Gold) - Featured panelist at industry conferences and events
  • May 2006 - Present
    Vice President, Client Services - Digital Marketing Division / Trailer Park
    Responsible for client satisfaction and overall business profitability. Lead a team of account managers and project managers to deliver online marketing engagements for leading branded entertainment companies -- primarily movie studios, video game developers and live show producers.
  • May 2000 - Present
    Account Director / Organic, Inc.
    Lead multidisciplinary online marketing teams for Fortune 1000 clients. Responsible for winning new business, driving growth in existing clients, managing project teams, and overall account P&L. Work encompassed online media (strategy, planning & buying, analytics, creative development), web site development (ecommerce, informational, sitelets) and web infrastructure implementation (servers, databases, content management). Clients included Washington Mutual, 20th Century Fox, Sony, Macys, Symantec, McAfee, and others.
  • May 1998 - Present
    Program Manager / Microsoft Corporation
    Recruited by Microsoft to develop and manage online marketing programs within the Education marketing group. Collaborated with international marketing managers and the Microsoft.com development team, supervised a staff of two content producers and two software engineers and engaged an independent advertising agency for promotional campaigns.
  • Sept 1994 - Present
    Group Manager, Graphic Services / Merrill Corporation
    Selected by the third largest financial printer in the United States to lead 21 staff, including four supervisors and one project developer, in a multi-location three-shift operation with a $1 million plus annual budget, producing SEC mandated filings, including prospectuses; quarterly filings; and annual reports for major public corporations and investment fund companies.

Education

  • 2010 - 2010
    Harvard Business School
    CTAM U Executive Management Program
  • 1988 - 1991
    Boston University
    Philosophy, Psychology

Additional Information

Websites:

Diggs

Submissions

Latest checkin

  • @Carmine's (200 W 44th St)
    6 days ago in New York, NY

Badges

Checkin history

Friends

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz